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Why engagement needs to be primary when it comes to content marketing

Recently published research from the World Media Group – the organisational brainchild of some of the world’s most prominent media companies – found that although marketing...
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Content marketing: what you need to know for 2019

With 2018 drawing to a close, the question on every marketer’s mind is how to make content in 2019 even bigger than this year. Content marketing...

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Infographics: why you need them

With the internet, we have information at our fingertips. Be it on a social media platform, news website or even a corporate landing page, the access...

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How to write blogs for financial services

Writing blogs to sell financial products is a challenging exercise, no matter how close you may be to the product itself. Financial products and services are...

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Know your customers for the ultimate content strategy

In today’s environment, your customers are surrounded by endless amounts of information. They bounce from content to content and only stay to read the entire piece...

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Nine ways to produce memorable content for financial services

Financial services and products can be a highly technical and complex topic to raise at a dinner party or brunch, especially when your audience is not...

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Tried & Tested: Santander’s social media conquest – a case study

“Make banking simple, personal, and fair. The challenge? Doing it for 14 million customers.” This was the task that lay ahead of the bank with London-headquarters,...

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The power of a good story

We’re only human, and we love a good story. Think about our bedtime routines as children when our parents would read stories to us before sleep,...

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How do you achieve online greatness for your business?

You may have noticed everything is online these days and if you’re not online, no one knows about you. There are nine aspects to ‘online greatness’...

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Copy that converts

She’s earned a place in the Advertising Hall of Fame, so it’s safe to say that Shirley Polykoff knows exactly what she’s talking about. She pioneered...

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